Dec 16 2015

LCI Launches International Advertising Campaign

Volunteer Today

Mark Twain wrote, “Many a small thing has been made large by the right kind of advertising.” Imagine then the impact of advertising with a “big thing” such as Lions Clubs International. LCI has launched a three-year global advertising campaign to raise the visibility of Lions, encourage new members to join and promote its 100th anniversary in 2017.

The campaign features the centennial slogan, “Where there’s a need, there’s a Lion,” as well as real Lions from around the world. The first year of ads includes digital airport displays in Rome and Seoul, inflight magazines in Brazil and Japan, digital billboards in Beijing and Hong Kong, business magazine ads in Hawaii and India, public service announcements for U.S. television and movie theaters and train station ads in Sydney and Brussels. Centennial ads can be downloaded from the Toolbox section of Lions100.org.